Joe De Sena Love him or despise him, Joe De Sena defied magnificent odds to accomplish athletic feats best described as simply remarkable. Physical abilities aside, it was his mental composition that not only allowed him to accomplish his athletic goals, but helped him found not only a successful business in Spartan Race, but arguably the sport of obstacle racing. His mental willpower is profiled alongside other uber-successful names such as Steve Jobs and J.K. Rowling in a new book by performance psychologist, Colin Robertson.

So what is it about De Sena that has driven him to successes seemingly beyond the reach of the masses?  In 3 words, “frame of reference”. The rest of his story and others’ will be chronicled in the upcoming book, “The Will of Heroes“.  If nothing else, it should be inspiring.